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AAPL

Apple Inc.·Technology·Electronic Computers· 166,000

Data as of Sep 27, 2025
Total Revenue
$307.0B
Latest period: 2025-09Moderate Concentration · HHI: 5000
Largest Product
iPhone
$209.6B · 29.0% of revenue
Largest Region
Americas
$178.4B · 24.7% of revenue

Product / Service Segments

Revenue breakdown & evolution

Product Segments Evolution

iPhone
Wearables, Home & Accessories
Mac
iPad
iPhone: $192.0B (64.6%)Wearables, Home & Accessories: $38.4B (12.9%)Mac: $35.2B (11.8%)iPad: $31.9B (10.7%)
$297.4B
FY2021
iPhone: $205.5B (65.0%)Wearables, Home & Accessories: $41.2B (13.0%)Mac: $40.2B (12.7%)iPad: $29.3B (9.3%)
$316.2B
FY2022
iPhone: $200.6B (67.3%)Wearables, Home & Accessories: $39.8B (13.4%)Mac: $29.4B (9.8%)iPad: $28.3B (9.5%)
$298.1B
FY2023
iPhone: $201.2B (68.2%)Wearables, Home & Accessories: $37.0B (12.5%)Mac: $30.0B (10.2%)iPad: $26.7B (9.1%)
$294.9B
FY2024
iPhone: $209.6B (68.3%)Wearables, Home & Accessories: $35.7B (11.6%)Mac: $33.7B (11.0%)iPad: $28.0B (9.1%)
$307.0B
FY2025

Revenue Mix

Share of total revenue

Total
$307.0B
iPhone29.0%
Wearables, Home & Accessories4.9%
Mac4.7%
iPad3.9%

Geographic / Business Segments

Revenue by region & evolution

Geographic Segments Evolution

Americas
Europe
Greater China
Rest of Asia Pacific
Japan
Americas: $153.3B (41.9%)Europe: $89.3B (24.4%)Greater China: $68.4B (18.7%)Rest of Asia Pacific: $26.4B (7.2%)Japan: $28.5B (7.8%)
$365.8B
FY2021
Americas: $169.7B (43.0%)Europe: $95.1B (24.1%)Greater China: $74.2B (18.8%)Rest of Asia Pacific: $29.4B (7.4%)Japan: $26.0B (6.6%)
$394.3B
FY2022
Americas: $162.6B (42.4%)Europe: $94.3B (24.6%)Greater China: $72.6B (18.9%)Rest of Asia Pacific: $29.6B (7.7%)Japan: $24.3B (6.3%)
$383.3B
FY2023
Americas: $167.0B (42.7%)Europe: $101.3B (25.9%)Greater China: $67.0B (17.1%)Rest of Asia Pacific: $30.7B (7.8%)Japan: $25.1B (6.4%)
$391.0B
FY2024
Americas: $178.4B (42.9%)Europe: $111.0B (26.7%)Greater China: $64.4B (15.5%)Rest of Asia Pacific: $33.7B (8.1%)Japan: $28.7B (6.9%)
$416.2B
FY2025

Geographic Mix

Regional share of revenue

Total
$416.2B
Americas24.7%
Europe15.4%
Greater China8.9%
Rest of Asia Pacific4.7%
Japan4.0%